Vivayic
- Verbal Identity
- Visual Identity
- Digital Identity
After a decade of designing learning initiatives for companies all over the world, Vivayic's brand needed an update. Their current identity didn’t capture the vibrancy that was so clearly present when just speaking with them on Zoom, much less the dynamism present in their work. It was time to infuse their brand with the energy and personality they bring to the companies they serve.
To get started, we dove deep into their company, using internal narratives and documents to craft a verbal identity that uncovered not only their history, but their future as well. We made sure their language matched their core values, making learning feel as exciting as they make it.
With the new verbal identity in hand, we designed a dynamic visual system. Goodbye, corporate blandness; hello, personality! We used dynamic colors and elements to reflect their energetic approach, capturing their essence of tailored ways to teach, train, and learn.
Teaming up with Vivayic’s crew, we overhauled their website to be visually stunning, SEO-friendly, and lead-generating. The new site is not just a pretty face—it showcases their commitment to creating "real-world learning solutions that drive performance, amplify impact, and improve education."
Our work with Vivayic showcases how thoughtful rebranding can breathe new life into a company’s image, aligning it with their core values and mission. This transformation has set Vivayic up for future growth, making their brand as attractive as their approach to learning!