Savannah Logistics Group
- Visual Identity
- Website Design
LG envisions a world where limits are non-existent, exceptional achievements are the norm, and people are at the heart of everything they do. They want to create an environment where safety, consideration, and outstanding business practices merge seamlessly. At SLG, possibilities are not just hypotheticals. Instead, they're the foundation on which the company flourishes.
The Problem: Savannah Logistics Group (SLG) approached us with a challenge – recasting its outdated visual and digital identity into a contemporary and engaging platform. SLG wanted a brand that better aligned with its core values and conveyed its dedication to superior service, diversity, and invention.
The Solution: We captured SLG's core and translated it into an exact verbal, visual, and digital identity. Our goal: reflect SLG's values of empowerment, fairness, and consistency through every brand element.
Verbal Identity: We refined SLG's ethos into a decisive verbal identity that resonated with its audience. Messaging centered on the belief in infinite possibilities, the indestructible force of purpose-driven individuals, and people's pivotal role in simplifying logistics. The narrative concentrated on SLG's dedication to creating a safe work culture, maintaining integrity, and facing challenges head-on.
Visual Identity: The visual identity overhaul was a collaborative effort that involved redesigning SLG's logo, selecting typography, and refining the color palette. The logo was rebalanced for a more harmonious look, with deliberate angles reflecting strength and adaptability. The color palette was streamlined to three primary colors: red, black, and white, symbolizing dynamism, detail, and clarity.
Web Identity: We crafted an engaging, user-friendly website that seamlessly blended SLG's new visual and verbal identity. The updated website is a digital resource hub and showcases multiple SLG services. The website's design guaranteed a uniform user experience, reinforcing the brand at every click.
Check out the new site here.
SLG's new identity spoke volumes about its values and aspirations. The revamped logo, typography, and color palette gave it a modern and cohesive look that stood out in an industry bogged down by outdated UX. Digitally, SLG's new site offers a seamless user experience. By breathing new life into the brand, we helped reinforce SLG's role as a people-centric logistics partner, transforming "what if's" into a resounding "we can and we will."