PAKK - originally United Pallet Solutions - is a pallet logistics company that came to us for help in creating a clean, distinct, personal brand identity.
The first step in our process was to get to know PAKK and their business. We learned about the unique services they offer, their target audience, and their mission and values, most notably: connecting people with the resources they need to give their projects reach.
We wanted to create something that was clean and modern, but also distinctive and memorable. The final logo is a combination of three elements: a call back to the pallet, a stylized letter "P", and some active geometry representing motion.