We are a design and performance marketing agency helping courageous brands stake their claim in crowded marketplaces. Services include branding, design, web design, and digital marketing delivered with high energy and high expectations.

Strategy, Creative, Design, and Performance Marketing - Pioneer

Default Seo

Brand Strategy

Visual Identity Refresh

The new mark aims to feel identifiable to those in the outdoor industry while remaining welcoming to individuals with a peaking interest. The mark utilizes outdoor motifs to blaze a new trail in the world of exploration and personal achievement.

The type system draws heavily from Vocal Type Foundry’s work which highlights a piece of history from a specific underrepresented race, ethnicity, or gender—ranging from the Women’s Suffrage Movement in Argentina to the Civil Rights Movement in America.

Using VTC Bayard and VTC Martin provides OIC with a direct tie to equality movements while also correlating to type systems reminiscent of U.S. National Parks.

The Outdoor Inclusion Coalition (OIC) is a Pittsburgh, PA based non-profit that utilizes outdoor places, spaces, and careers to empower a spirit of discovery for all. OIC serves as an equality ambassador, mentor provider, and community unifier through recreational initiatives, adventure challenges, and learning opportunities. OIC came to us with the goal of reimagining their former brand into something more suitable for the outdoor industry and donor presentations.

Outdoor Inclusion Coalition

Let’s take you to new ground.