Hickman & Knox
- Brand Strategy
- Visual Identity
- Digital Identity
- Marketing Blueprint
Hickman & Knox approached us with a bold vision: to transform the way businesses approach employee benefits. In an industry dominated by predictable conventions, they sought a brand that radiated warmth and personality without sacrificing professionalism. Their goal was clear—empower businesses to care for employees, improve hiring, and drive growth, all while standing out as a trusted guide in the complex world of insurance.
With the campaign expression “Better care, better business” at its core, we developed a verbal identity that captured Hickman & Knox’s mission of providing benefits solutions that are tailored, proactive, and impactful. Their new visual identity defied the sterile, impersonal feel of competitors, introducing a look that is vibrant, approachable, and uniquely theirs.
Hickman & Knox’s new website was designed to simplify the complexity of employee benefits. The user journey was crafted to be clear and intuitive, addressing key goals: generating leads, educating potential clients about their services, and enhancing the client experience with a dedicated portal.
To support their growth, we created a comprehensive marketing blueprint that outlined clear goals, defined audience personas, and established a single-minded message. This strategy provided actionable tactics for each stage of their marketing funnel, ensuring consistency and effectiveness across all channels.
Hickman & Knox now has a cohesive brand and digital presence that reflects their mission, values, and ambition. From their warm, professional identity to their user-friendly website, every element positions them as problem-solvers, trusted guides, and advocates for businesses and employees alike. They are ready to empower businesses, care for employees, and redefine the insurance landscape.