GCT Real Estate
- Visual Identity
- Digital Identity
GCT Real Estate is a turnkey commercial development company specializing in build-to-suit convenience stores, car washes, and restaurants. They have high expectations for successful project completion and finite timelines, making them a dream client (a theme you will see carry through the entire scope).
GCT approached us with a desire to have a visual identity that resonates with their values and a website that showcases their capabilities and credentials. We began digging into their values, and what we discovered is the dreams of their clients are the fuel for their methods and solutions. The tagline “Your Dreams, Our Blueprints” was born.
This “spark” of ideating around their clients’ dreams became foundational to the identity system. GCT also relies on an entire ecosystem of connections to accomplish turnkey development solutions, so we designed a mark with both the spark and this network in mind. The thematic elements of igniting commercial real estate ventures continued to play out in the match light orange against a sky’s-the-limit blue.
GCT Real Estate’s capabilities minimize scope gaps and optimize scaling. They have a wide reach and needed a website to clearly communicate their experience and potential. We built a site that validates their credentials and showcases their services. GCT is a company that thrives on its connections, sticks to its systems, and relies on experienced methodologies, making a partnership with Pioneer another dream come true.