Connecting the busyness of downtown Savannah with the calmness of Tybee Island, Frankie & June Surf Shop is a unique surf shop dedicated to more than just a shopping experience.
Leveraging hand-drawn illustrations, a type rich in quirky personality, and a vibrant color palette reminiscent of Southern California, this was a complete identity overhaul. From verbal and visual to an online presence and unique apparel, it was time to shred outside of the comfort zone and escape the ordinary.
Time to escape the ordinary. Life's too short to wake up and not try something new.
We developed a unique verbal identity that showcased Frankie and June as more than just a retail shop. They're a community. They champion individuality in a colorful & vibrant way. Here, surfers and sea goers find new experiences, new waves, new dawns, and new friends.
The new identity highlighted Frankie & June's carefree personality. Here, fans with a passion for surfing could go beyond a retail experience. They found a community. They shared memories and made new ones together.
Energetic, playful, and bright, this palette is full of color from the waves.
Easygoing but ready for any opportunity, developing the hand-drawn illustrations in these colors was perfect for Frankie & June. It captures the warm sun on a summer morning and the wash of saltwater waves.
The typemark had to be groovy without trying to be something it wasn’t, keeping the Frankie & June combo clever and modern.
Genuine. Inviting. Laid back. The digital experience had to be easy to navigate and fun to browse at the same time. It's an immersive shopping experience, from beach and surfing apparel to gear and gadgets. It's a beach community for those looking for little pockets of rest and relaxation in life.