Del Sur
- Brand Positioning
- Brand Activation
- Verbal Identity
- Visual Identity
- Website Development
Del Sur has long been a local favorite of students, families, and young professionals alike in Statesboro, Georgia. When they decided it was time to clearly define their mission and build a new identity, we were ready to take Del Sur to the next level.
With a bold new visual identity, striking color palette, and user-friendly online experience, our team helped Del Sur create a memorable rebrand. From a mouth-watering menu revamp to the ornate Calavera (sugar skull) mark, every detail was steeped in culture and color.
First and foremost, Del Sur’s new identity had to keep the fun, fresh, and friendly vibe of the original restaurant. It also needed a modernity that would carry it to new locations and audiences, translating well to the target market and resonating with customers and clients.
Taking a geometric approach to an otherwise traditional Calavera (sugar skull), we built an identity that was distinct, memorable, and scalable, giving Del Sur just the right amount of personality while keeping it approachable and friendly.
