Del Sur
- Brand Positioning
- Brand Activation
- Verbal Identity
- Visual Identity
- Website Development
Del Sur has long been a local favorite of college students, families, and young professionals alike in Statesboro, Georgia. Recently, they decided it was time to clearly define their mission and build a new identity that could carry them on to the next level.
The most important thing for us when developing Del Sur’s new identity was maintaining the fun, fresh, friendly vibe of the original restaurant and making it into something that would translate across new locations and audiences.
Taking a geometric approach to an otherwise traditional sugar skull, we built an identity system that was distinct, memorable, and scalable, giving Del Sur just the right amount of personality to carry into new markets.
