CLG
- Visual Identity
- Website Design
- Website Development
- Strategy
Coastal Logistics Group (CLG) is a logistics powerhouse boasting an expansive multi-warehouse capacity in the Southeast. Founded by the dynamic father-son duo of Richard Barrow and Chad Barrow, the company set out to redefine the logistics landscape, aiming to deliver more than just services. They also wanted to provide customers with unparalleled capabilities and exceptional value. As CLG celebrates two decades of success, they remain unwavering in their commitment to simplifying logistics, ensuring that every client's journey is defined by ease, not anxiety.
But, after 20 years of operations, CLG recognized the need to revamp its visual and digital identity. They approached us with the challenge of creating an updated platform reflecting their growth and dedication to simplifying logistics.
We dove into the heart of CLG's brand to craft a compelling story and visual identity that would convey their unique value proposition. We focused on three core brand pillars: doing the right thing, servant leadership, and focusing on quality. These pillars formed the foundation for our creative process.
Our design team took inspiration from CLG's journey and ambitions. We created a dynamic logo incorporating three arrows, symbolizing the three locations where CLG operates. The rotation of the arrows signifies the movement of goods from place to place, illustrating CLG's seamless, systematic speed. This new visual identity underlines CLG's dedication to partnership and simplification while showcasing its commitment to bridging the gap in commerce.
The new web design created an immersive online experience for CLG's clients. We redesigned their website, ensuring it was visually appealing and user-friendly. The new website became a hub where clients could easily access information and services while aligning with the modern, forward-looking brand.
The outcome was a comprehensive transformation of Coastal Logistics Group's brand identity. CLG now had a verbal, visual, and web identity that reflected its mission, values, and commitment to seamless logistics solutions. With its updated identity, CLG is poised to continue moving businesses forward and delivering on its promise of "The Solution." Their brand now is a testament to their dedication to quality, leadership, and, most importantly, simplifying the logistics process. We're proud to partner with CLG on this exciting brand transformation journey.