Clicr
- Visual Identity
- Website Design
- Product Design
Imagine a world where tracking real-time capacity and traffic in venues and retail spaces is a breeze. That's precisely what the Clicr App set out to do. We took on the challenge of giving Clicr a fresh and professional digital presence, bringing consistency and structure to their website while maintaining a touch of modern quirkiness.
While Clicr had the brains for real-time capacity tracking, their digital identity needed a makeover. They needed to look more professional and refined. Their new website needed to enhance user experience and simplify pricing options and app plans.
We rolled up our sleeves and got to work, infusing Clicr with a new lease of digital life.
Our design team developed an original concept that combined a 'C' with patterns that signified people and a whole location. This logo encapsulated Clicr's mission and added a unique and playful element.
We expanded Clicr's color palette with imperial purple and clean white, incorporating lavender and lime green in a secondary palette. This modern, slightly quirky palette made Clicr stand out while maintaining a sleek design.
To make the brand more relatable, we incorporated playful cartoon illustrations customized to suit Clicr's identity. These illustrations added a touch of personality and relatability to the user experience online.
For the primary typeface, we opted for Acorns from Beasts of England. It provided hints of the logo's form and additional characters without going overboard. For the rest of the type system, we used General Sans for easy legibility and cleanliness.
Our pièce de résistance was creating Clicr's website. We focused on a user-friendly experience that made pricing options and app/plan purchases easily accessible. The new website became the gateway to Clicr's capabilities.
View the website here: https://clicrapp.com
The transformation of Clicr App's digital presence is complete, and its new identity is now a reality. We were thrilled to be pivotal in reshaping Clicr's brand and digital identity. If you need a reliable solution for real-time capacity tracking and accessible reporting, don't hesitate to explore the revamped Clicr App on their website at https://clicrapp.com/ and keep an eye out for their segmented rollout on the app store.
Count on them to make your life easier!