CATC
- Strategy
- Visual Identity
Improving outcomes for children with thyroid cancer and thyroid-related conditions, we helped the Children’s Hospital of Philadelphia develop a new visual and verbal identity for the Child & Adolescent Thyroid Consortium (CATC).
Constructed from thyroid-shaped data sets, CATC’s new visual identity system illustrated two major components:
First, their commitment to sharing research, and second, sharing that clinical data with physicians all over the world. These commitments were rooted in a deeply human promise that through the Consortium, children can find healing and wholeness.
