Anderson’s General Store has been the one-stop-shop for folks living the country lifestyle since opening its doors in 2005. After more than 15 years in business, it was time for a refreshed identity.
The original logo was well-known and straightforward, but it was missing something. In keeping with the classic silhouette of the old logo, we brought in new typeface and graphics to bring the mark to life.
Marrying modern lines with classic silhouettes and symbols of the American Southeast, we were able to carry out a redesign indicative of southern living.