Pioneer Design — Strategy | Identity | Web
Pioneer Design
WebsiteImageTemplate.SRE.jpg

Statesboro Real Estate

Statesboro Real Estate

After years of owning his own rental housing business, PMG Rentals, and also being a local real estate agent, Paul Newman decided to break out on his own and start his own real estate brokerage. We had worked together previously a number of years ago branding PMG Rentals, so Paul called me to partner up on this new venture.

Per the usual, I grabbed a cup of coffee and sat down to start working through some early concepts. I generally try to sketch until I find a direction that I'm excited about and truth be told, I'll usually sit on it for a few days just to make sure I really love it before moving into Adobe Illustrator. 

This project was unique in that he asked me to help him name the company, so you'll see some of my process in the pictures. We eventually landed on Statesboro Real Estate and the sketching began to be refined from there.

Paul is a huge Miami Hurricanes fan and there weren't a lot of real estate brokerages with a green color scheme in Statesboro (most everything is blue or navy), so it made sense to give it a color scheme Paul could really rally behind.

This project and partnership was fun all the way through and to say Paul was excited, would be an understatement. 

Services

Branding
Mark and logo design
Identity system

Print
Stationary system
Print collateral


If you're interested in us partnering on a project you've currently got going on or a dream you've been sitting on for years, click the button below and let's get started!

 Some early sketches and naming exploration.

Some early sketches and naming exploration.

 The page where I started locking down a direction.

The page where I started locking down a direction.